#MINORHISTORIANS
stories from real life



#MINORHISTORIANS
stories from real life

 

HELAINE

From publishing exec to fitness trendsetter, Helaine Knapp is the founder of CITYROW, the rowing studio that’s gained a cult following in NYC.

Read on and get access to a free CITYROW class in NYC.

Climbing the corporate ladder at Condé Nast, Reader’s Digest, and Buddy Media, Helaine fell in love with group fitness classes. Like many of her friends and coworkers, she “loved the social aspect of it, spending time with people in a healthy environment.”

Helaine spent years bouncing between mainstream workouts, from spinning to bootcamp. She tried it all, but “never felt totally satisfied with the results.” Then she got injured.

Suffering from lower back pain, Helaine found herself facing surgery to repair three herniated discs - at only 25 years old. Recovery took her usual workouts off the table. Forced to pause and heal, Helaine got curious. She had to find a low-impact activity that would still be fun and social and give her the physical challenge she craved.

Helaine carries the Plie Tote and Tourist Belt Bag. 

Above: The Plie tote in limited edition perf leather. Top: The Tourist belt bag.

“I started researching low-impact workouts and rowing kept coming up. I kept trying to ignore it. It felt intimidating, boring… not fun. I tried it, thinking I would prove myself right. Immediately, I felt how effective the workout was…84% of your muscles are worked in every stroke. It felt powerful and energetic.”

I FELT LIKE I'D JUST STUMBLED
ON FITNESS'S BEST KEPT SECRET.

I FELT LIKE I'D JUST STUMBLED ON FITNESS'S BEST KEPT SECRET.

As rowing became a pivotal part of her own rehabilitation, Knapp made it her mission to give it the buzz it deserved. Leaving her corporate desk behind, Helaine’s CITYROW was born in January of 2014. Building a company was far from straightforward and Helaine had to learn on the fly. “Starting a business based on something that has no ready fan-base is intimidating, to say the least. Suddenly I was leading a team and the doors were open. We just had to believe that the workout would speak for itself.”

THE BEST BUSINESS ADVICE I EVER GOT: JUST JUMP IN. THE WATER'S COLD, BUT JUMP IN ANYWAY!

THE BEST BUSINESS ADVICE I EVER GOT:
JUST JUMP IN. THE WATER'S COLD,
BUT JUMP IN ANYWAY!

Word quickly spread and Helaine’s vision became reality. “The pacing, the music, the instructors! People who had never tried rowing fell in love.” Poised for nationwide expansion, Helaine is more confident than ever. “Ignoring the trends paid off.”

See what the fuss is all about!

See what the fuss is all about!

GET YOUR FREE CITYROW CLASS IN NYC!

GET YOUR FREE CITYROW CLASS IN NYC!

Space is limited. Don't Wait.

Space is limited. Don't Wait.

*Free class subject to availability and are offered for a limited time only. Offer may be terminated at any time. 

HELAINE

From publishing exec to fitness trendsetter, Helaine Knapp is the founder of CITYROW, the rowing studio that’s gained a cult following in NYC.

Read on and get access to a free CITYROW class in NYC.

The Tourist belt bag in limited edition perforated leather.

Climbing the corporate ladder at Condé Nast, Reader’s Digest, and Buddy Media, Helaine fell in love with group fitness classes. Like many of her friends and coworkers, she “loved the social aspect of it, spending time with people in a healthy environment.”

Helaine spent years bouncing between mainstream workouts, from spinning to bootcamp. She tried it all, but “never felt totally satisfied with the results.” Then she got injured.

The Plie tote in cobalt leather.

Suffering from lower back pain, Helaine found herself facing surgery to repair three herniated discs - at only 25 years old. Recovery took her usual workouts off the table. Forced to pause and heal, Helaine got curious. She had to find a low-impact activity that would still be fun and social and give her the physical challenge she craved.

Helaine shops for flowers around the corner from the CITYROW studio.

The Tourist belt bag can be worn three ways — as a short cross-body, shoulder bag, or classic belted fanny pack

“I started researching low-impact workouts and rowing kept coming up. I kept trying to ignore it. It felt intimidating, boring… not fun. I tried it, thinking I would prove myself right. Immediately, I felt how effective the workout was…84% of your muscles are worked in every stroke. It felt powerful and energetic.”

I FELT LIKE I'D JUST STUMBLED
ON FITNESS'S BEST KEPT SECRET.


As rowing became a pivotal part of her own rehabilitation, Knapp made it her mission to give it the buzz it deserved. Leaving her corporate desk behind, Helaine’s CITYROW was born in January of 2014. Building a company was far from straightforward and Helaine had to learn on the fly. “Starting a business based on something that has no ready fan-base is intimidating, to say the least. Suddenly I was leading a team and the doors were open. We just had to believe that the workout would speak for itself.”

THE BEST BUSINESS ADVICE I EVER GOT:
JUST JUMP IN. THE WATER'S COLD,
BUT JUMP IN ANYWAY!

Word quickly spread and Helaine’s vision became reality. “The pacing, the music, the instructors! People who had never tried rowing fell in love.” Poised for nationwide expansion, Helaine is more confident than ever. “Ignoring the trends paid off.”

Catching up with one of the CITYROW instructors.


See what the fuss is all about.

GET YOUR FREE CITYROW CLASS IN NYC!

Space is limited. Don't wait.

*Free class subject to availability and are offered for a limited time only. Offer may be terminated at any time. 


SHOP HELAINE'S FAVORITES


SHOP HELAINE'S FAVORITES FROM MINOR HISTORY

RECTANGULAR CROSSBODY BAG
The Booklet
$160

more colors

FOLDOVER BELT BAG
The Tourist
$180

more colors

SHOP HELAINE'S FAVORITES FROM MINOR HISTORY

RECTANGULAR CROSSBODY BAG
The Booklet
$160

more colors

FOLDOVER BELT BAG
The Tourist
$180

more colors

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Copyright 2019 — Minor History — All Rights Reserved

SIGN UP FOR 10% OFF
Take 10% off your first order and get access to new products, events & more stories from our most interesting customers.

SIGN UP FOR 10% OFF YOUR FIRST ORDER
Take 10% off your first order and get access to new products, events & more
stories from our most interesting customers.

Copyright 2019 — Minor History — All Rights Reserved

Copyright 2019 — Minor History — All Rights Reserved